Certification in Hotel Industry Analytics (CHIA) Workshop
and Train-the-Trainer Session

Sponsored by STR Global SHARE Centre
Facilitator: Steve Hood

Wednesday 14 October 2015 08.30-17.30
Manchester Metropolitan University - Righton Building, Room C2.02

The “Certification in Hotel Industry Analytics” is offered globally to undergraduate and graduate students, as well as professors through a joint effort between AH&LEI, ICHRIE and STR Global.

This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients have to demonstrate an ability to analyse various types of hotel industry data and to make strategic inferences based upon that analysis. Certification confirms a comprehensive understanding of benchmarking and performance reports. Recipients receive a certificate and are able to use the CHIA designation on their business cards and résumés.

CHIA Workshop and Train-the-Trainer Session

The session introduces the CHIA training content, including:

• Hotel Industry Analytical Foundations

• Hotel Math Fundamentals, the metrics used by the Hotel Industry

• Property Level Benchmarking

• Hotel Industry Performance Reports

The session prepares instructors to present the CHIA training to their students. It is easy to personalise the training related to a specific area of the world.

Once you have completed the training, you will have the opportunity to take the CHIA exam online. It is a 50 question multiple choice test with a two hour time limit. Upon successful completion (70% or greater), you will receive your CHIA certificate.