B. Joseph Pine II

Hospitality and Tourism in Today’s Experience Economy

Thursday 15 October: 09.30-10.30
Grand Ballroom, Lowry Hotel

Joe Pine is an internationally acclaimed author, speaker and management advisor to Fortune 500 companies and entrepreneurial start-ups alike.

Joe’s published work has changed how the business world thinks. His best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage was the first to articulate the potential of experiences as a distinct economic offering, and literally began the worldwide shift to experience strategy. His latest work, Infinite Possibility: Creating Customer Value on the Digital Frontier, explores how to use digital technology to stage experiences that fuse the real and the virtual, offering powerful new insights to address digital technology in customers’ experiences.

Joe’s 2007 book, Authenticity: What Consumers Really Want, recognises that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. His first book Mass Customization: The New Frontier in Business Competition, details the shift companies are making from mass-producing standardised offerings to mass customising goods and services that efficiently fulfil the wants and needs of individual customers. He has consulted with hundreds of companies, bringing value to tactics, strategies, and game-changing, industry-disrupting innovations. Joe’s discoveries – the new frontier, the new economy, the new consumer sensibility, and now the new ways digital technology enables us to fuse the real and the virtual – make him one of the greatest business landscape explorers of our time.