Certification in Hotel Business Acumen Instructor (HBAi)

Sponsored by REDGlobal
Facilitator: Peter Starks and Heidi Anaya

Thursday 15 October 2015 13.30-17.00
Lowry Hotel, Room 7

This certificate course is designed for hospitality academic instructors who wish to incorporate more real-to-life experience into their courses to ensure a sound balance between theory and practice. Instructors who take this course gain the confidence that they are not only current with the business indexes and metrics of today’s dynamic markets but they know how to incorporate them into their courses.

Each certification course is led by a seasoned hotel executive who provides individual and group coaching throughout the course using a weekly group web conference, email or Skype. The course is presented as “blended learning”; combining e-learning, live web-conference, real–to-life simulation application, and examination.

The four foundation E-learning modules are:

1. Targeting Business Priorities: Revenue and Cost Optimization

2. Managing Business Priorities

3. Leading Business Priorities

4. Partnering with Owner’s Priorities

The Examination

Our goal is to have you pass the 50 question short answer test with confidence and ease. Your coach will customize the e-learning, web conferences, and simulation to help ensure your full competence before the exam.


Upon completion, participants receive a handsome gold seal diploma for framing and they are entitled to add the HBA designation at the end of their name on their professional stationery.