February 2018

Workshops

STR SHARE Center Announces Forthcoming CHIA and HIFIA Train-the-Trainer Workshops

Various Dates


Certification in Hotel Industry Analytics (CHIA)

The “Certification in Hotel Industry Analytics” is the leading hotel-related certification for university students graduating from Hospitality and Tourism programs.

Over 7,000 certifications have been earned. This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients have proven that they can “do the math” and interpret the results. They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports. Achieving this distinction announces that these students have a place among the best graduates in their profession and opens the doors to future career opportunities. Recipients receive a certificate and can use the CHIA designation on their business cards and resumes. Student testimonials and a content outline are available. The Train-the- Trainer session reviews the CHIA training content, including Analytical Foundations, Math Fundamentals, Property Level Benchmarking and Industry Reports. The session also prepares instructors to be able to present the CHIA training to their own students. The training package, supporting materials, application exercises and quizzes are covered. There is a discussion of how the program is being implemented by schools around the world. It is easy to personalize the training related to your own area of the world. Instructors can receive the CHIA certification themselves by taking an online exam after the session.

Upcoming Workshops

  • Switzerland – March 16, 2018
    CHIA training session. The location is to be determined.
  • Las Vegas, Nevada, USA – April 19, 2018
    CHIA training session prior to the KAHTEA 2018 Conference. The location will be at UNLV.
  • Dubai, UAE – April, 2018
    CHIA training session. The location will be the Emirates Academy.
  • Honolulu, Hawaii, USA – May 16, 2018
    CHIA training session. The location will be the University of Hawaii.
  • London, United Kingdom – May 22, 2018
    CHIA training session prior to the CHME 2018 Research Conference. The location will be at Bournemouth University.
  • Guangzhou, China – May 30-31, 2018
    One and half day CHIA training session prior to the 16th APacCHRIE Conference. The location will be at Sun Yat-sen University.
  • Miami, Florida, USA– June 29th, 2018
    CHIA-T training session following the 2018 TTRA Annual International Conference. The location is to be determined.
  • Palm Springs, California, USA – July 24-25, 2018
    One and half day CHIA training session prior to the 2018 ICHRIE Summer Conference. The location is to be determined.
  • Nashville, Tennessee, USA – August 14-15, 2018
    One and half day CHIA training session conducted by the STR SHARE Center prior to the 10th Annual Hotel Data Conference. The session will be conducted at the STR’s main Hendersonville office.
  • Venice, Italy – August 30, 2018
    CHIA training session following the 68th AIEST Conference. The location is to be determined.
  • La Paz, Bolivia – October, 2018
    CHIA training session in conjunction with CONPEHT
  • Dublin, Ireland – November 6, 2018
    CHIA training session prior to the EuroCHRIE 2018 Conference. The location will be the Dublin Institute of Technology.
  • New York, USA – November 10, 2018
    CHIA training session prior to the 2018 HX: Hotel Experience Show. The location will be NYU.

Have questions?

If you have any questions or need more information, please contact sharecenter@str.com. Space is limited, so if you think you might be interested, please let us know, and we will hold a seat for you. There is a brief enrolment form to fill out. If there are students or industry professionals that would like to attend, please contact us.

Further Information

Certification in Hotel Industry Analytics (CHIA) - The “Certification in Hotel Industry Analytics” is being offered globally to undergraduate and graduate students, as well as professors through a joint effort between AH&LEI, ICHRIE and STR Global. Nearly 4,000 CHIA certifications have been granted and over 40 TTT sessions have been conducted. The CHIA is the leading hotel-related certification for university students graduating from Hospitality and Tourism programs and interest is growing quickly among industry professionals in many positions. This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients have proven that they can “do the math” and interpret the results. They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports. Achieving this distinction announces that these students have a place among the best graduates in their profession and opens the doors to future career opportunities. Recipients receive a certificate and are able to use the CHIA designation on their business cards and resumes.

The Train-the-Trainer session covers the CHIA training content, which includes:

  • Hotel Industry Analytical Foundations
  • Hotel Math Fundamentals, the metrics used by the Hotel Industry
  • Property Level Benchmarking
  • Hotel Industry Performance Reports

The session also prepares instructors to be able to present the CHIA training to their own students. It is easy to personalize the training related to your own area of the world. Instructors can receive the CHIA certification themselves by taking an online exam after the session.

Hotel Industry Foundations and Introduction to Analytics (HIFIA) - The “Hotel Industry Foundations and Introduction to Analytics” is an abbreviated version of the CHIA described above. The HIFIA is shorter, 5 modules instead of 16. There is less of an emphasis on math, analyzing data, and reports. It emphasizes that the math required by a hotel industry professional is not “rocket science”. It also builds an appreciation for analytics and industry reports used by hotel companies and tourism organizations around the world. We would be delighted to have you join us for an educational and enjoyable experience.


As you can see we have many planned Certification in Hotel Industry Analytics (CHIA) Train-the-Trainer/Workshops for 2018 and would like to invite the members of your organization to join us for a session that is convenient for them. Please feel free to pass this information along or place on your website and encourage anyone that may be interested or wish to register to contact us at sharecenter@str.com. Detailed workshop information is available for each location. Space is limited, so if anyone thinks they may be interested let us know and we will hold a seat.

Thank you and we look forward to many educational and fun sessions.

The STR SHARE Center Team
STR SHARE Center
735 East Main Street
Hendersonville, TN 37075, USA

Tel: +1 (615) 824 8664
Email: sharecenter@str.com

Steve Hood: shood@str.com, ext. 3315
Duane Vinson: dvinson@str.com, ext. 3329
Melane Rueff: mrueff@str.com, ext. 3322
Fax: +1 (615) 824 3848

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