October 2017


STR SHARE Center Announces Forthcoming CHIA and HIFIA Train-the-Trainer Workshops

Various Dates

You are cordially invited to attend one of several upcoming CHIA or HIFIA Workshops planned around the world. The sessions are open to professors and instructors. Students are invited if space allows. Industry professionals are also welcome to attend any of the CHIA workshops for a fee. The events are slightly different and are described below. The training will include a thorough review of all training content, a series of quiz questions and a demonstration of application exercises. For more information or to reserve a seat, please contact us at sharecenter@str.com.

Upcoming Train the Trainer Sessions

  • Capetown, South Africa – Monday and Tuesday October 30-31
    This will be a one day CHIA training session. The location has not been finalized.
  • New York, USA – Saturday November 11 prior to the HX: The Hotel Experience
    This will be a one day CHIA training session. The location will be the New York University Midtown Center, NYC.
  • Paris, France – Monday December 11, prior to the RevMe Conference
    This will be a one day CHIA training session. The location has not been finalized.
  • Orlando, USA – Tuesday December 12, prior to the World Research Summit conference
    This will be a one day CHIA training session. The location will be the Rosen College of Hospitality Management, University of Central Florida.

We are planning additional sessions, so please inquire about other possible locations and dates by emailing sharecenter@str.com.

For more information or to register - If you have any questions or need more information, please contact sharecenter@str.com. Space is limited, so if you think you might be interested, please let us know, and we will hold a seat for you. There is a brief enrolment form to fill out. If there are students or industry professionals that would like to attend, please contact us.

Certification in Hotel Industry Analytics (CHIA) - The “Certification in Hotel Industry Analytics” is being offered globally to undergraduate and graduate students, as well as professors through a joint effort between AH&LEI, ICHRIE and STR Global. Nearly 4,000 CHIA certifications have been granted and over 40 TTT sessions have been conducted. The CHIA is the leading hotel-related certification for university students graduating from Hospitality and Tourism programs and interest is growing quickly among industry professionals in many positions. This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients have proven that they can “do the math” and interpret the results. They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports. Achieving this distinction announces that these students have a place among the best graduates in their profession and opens the doors to future career opportunities. Recipients receive a certificate and are able to use the CHIA designation on their business cards and resumes.

The Train-the-Trainer session covers the CHIA training content, which includes:

  • Hotel Industry Analytical Foundations
  • Hotel Math Fundamentals, the metrics used by the Hotel Industry
  • Property Level Benchmarking
  • Hotel Industry Performance Reports

The session also prepares instructors to be able to present the CHIA training to their own students. It is easy to personalize the training related to your own area of the world. Instructors can receive the CHIA certification themselves by taking an online exam after the session.

Hotel Industry Foundations and Introduction to Analytics (HIFIA) - The “Hotel Industry Foundations and Introduction to Analytics” is an abbreviated version of the CHIA described above. The HIFIA is shorter, 5 modules instead of 16. There is less of an emphasis on math, analyzing data, and reports. It emphasizes that the math required by a hotel industry professional is not “rocket science”. It also builds an appreciation for analytics and industry reports used by hotel companies and tourism organizations around the world. We would be delighted to have you join us for an educational and enjoyable experience.

Best regards,

Steve and Duane

735 East Main Street
Hendersonville, TN 37075, USA

Tel: +1 (615) 824 8664
Email: sharecenter@str.com
Steve: shood@str.com ext. 3315
Duane: dvinson@str.com ext. 3329

Fax: +1 (615) 824 3848