15 April 2017 | News

3rd Annual EuroCHRIE University Challenge Comes to a Terrific Conclusion!

2017 PREVIEW: EuroCHRIE University Challenge 2017 has begun!

The 3rd Annual EuroCHRIE University Challenge, which began in late February, came to an exciting finish on March 31st. We were delighted to welcome teams from three schools who participated last year: The Budapest Business School (Hungary), The University of South Carolin (USA), and Stenden University (South Africa) and teams from three new schools: Stenden University (The Netherlands), The University of Houston (USA), and The Dublin Institute of Technology (Ireland).

The teams, comprised of four senior students and one instructor, competed in the Simulation Challenge in a competitive set of six (with one hotel operated by each school). Each week they made strategic decisions to improve the position of their hotels in the competitive set, with a focus on Market Share, Financials, Guest Satisfaction, and Associate Engagement. The winning team was the hotel with the best overall balanced scorecard at the end of the four-week competition.

While in the competition, the students also completed their certification in Hotel Business Acumen via on-line learning modules, supplemented by weekly web conferences.

This was a very dynamic competition with each team using slightly different strategies to move their hotel forward in the competitive set. In the end, it was the team from The Budapest Business School who were declared the winners while the second position went to Stenden University (South Africa).

Sincere congratulations to all involved! REDGlobal will be delighted to honor the top two teams at EuroCHRIE 2017 in Nairobi.

Stenden South Africa

The EuroCHRIE Challenge 2017 was a wonderful experience for us at Stenden South Africa. As a team we were very excited to hear that we would be taking part in the competition this year, it was an honour.

The Challenge taught all of us many lessons that will be valuable for the rest of our career in the hospitality industry. We learned that time management and the timely making of decisions is a very important part of running a hotel, or any establishment for that matter. We also found that doing the course in hotel business acumen was very valuable to us, for the game as well as in the long run.

As a team we learned a great deal about each other as individuals, as well as how differently people can think about one situation. In the beginning we were in very unknown waters, having never played the game and having to get used to working as a team. However, all this provided us with a wonderful learning opportunity for which we are very grateful.

Heidi Anaya
Director of Education - REDGlobal Group

2016 REPORT: 2nd Annual EuroCHRIE University Challenge Comes to a Spectacular Finish!