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Book Released -Events Management 3rd Edition

We are pleased to announce the publication of the third edition of Events Management, by Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris and Ian McDonnell.

Bowdin, G., Allen, J., O'Toole, W., Harris, R. and McDonnell, I. (2011). Events Management, 3rd ed. Oxford, Butterworth-Heinemann.

Events Management has been revised, expanded and updated to reflect developments and changes in priorities in the Events Industry. Changes include new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management. Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events. The book:

• Introduces the concepts of event planning and management
• Presents the study of events management within an academic environment
• Discusses the key components for staging an event, covering the whole process from creation to evaluation
• Examines the events industry within its broader business context, covering impacts and event tourism
• Provides an effective guide for producers of events
• Contains learning objectives and review questions to consolidate learning

Each of the 18 chapters features a real-life case study to illustrate key concepts and places theory in a practical context, as well as preparing students to tackle any problems they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival.

Carefully constructed to maximise learning, Events Management provides the reader with:

• A systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting
• Fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management

The book is supported by a companion website including PowerPoint slides, multiple choice questions and additional case studies.

This is the tenth book to be published within the Elsevier Butterworth Heinemann Events Management Series (edited by Glenn Bowdin, Professor Don Getz and Professor Conrad Lashley), following the earlier editions of Events Management and books by Masterman & Wood (Innovative Marketing Communications: Strategies for the Events Industry), Tum, Norton & Wright (Management of Event Operations), Davidson & Rogers (Marketing Destinations and Venues for Conferences, Conventions and Business Events), Van der Wagen (Human Resource Management for Events), Berridge (Events Design & Experience), Getz (Event Studies), Silvers (Risk Management for Meetings and Events) and most recently Rogers (Conferences and Conventions: A Global Industry).

Further details on all books are available at: Elsevier (click on the Resources For, Instructors to register as a lecturer, where appropriate, for inspection copies and ensure that the location at the top right of the page is set to UK).

This page was last updated on Friday, September 3, 2010 8:42